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Boston Globe hits Paywall

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Boston Globe hits Paywall

Post  Betep on Tue Sep 13, 2011 2:58 pm

Seeking profit online
By Johnny Diaz
Globe Staff / September 13, 2011

After years of offering their online content to consumers for free, newspapers are increasingly searching for ways to charge for stories and other information to offset reduced revenue from print advertising and circulation.

That represents an industrywide shift in thinking. Not long ago, most publishers believed it was more important to boost the number of visitors to their websites to attract more advertising. Now, that strategy is frequently blamed for accelerating the decline of print subscriptions and newsstand sales.

Yesterday, The Boston Globe became the latest major newspaper to adopt a pay-for-use model with its new website, www.BostonGlobe.com. It’s also keeping www.Boston.com as a free site. For $3.99 a week, subscribers to www.BostonGlobe.com will get unlimited access to all stories, videos, and other news produced by Globe journalists. Print subscribers to the Globe won’t have to pay extra to use www.BostonGlobe.com.

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